5 SUSTAINABILITY MYTHS IN FASHION — AND THE TRUTH BEHIND THEM
Why Sustainability Needs a Reality Check
Sustainability is trending — but not always truthfully. Between greenwashing, confusing labels, and vague buzzwords, it’s easy to believe that every “natural” or “eco” piece is good for the planet.
At HERTH, we believe in radical transparency. That means debunking the myths — and helping you make more conscious, confident choices.
Myth 1: Natural = Sustainable
The Reality
Natural fibers like cotton or wool aren't automatically low-impact. For example, it takes 2,700 liters of water to make one conventional cotton T-shirt — that’s nearly 900 days of drinking water for one person.
What to Look For
- Prefer certified organic materials, like organic silk sourced from GOTS-certified suppliers
- Choose low-impact processes and brands that verify their supply chain
Myth 2: Recycled = Harmless
The Reality
Recycled synthetics like polyester may reduce landfill waste — but they still:
- Release microplastics into waterways
- Resist circularity — most cannot be recycled more than once
What to Look For
- Materials that are biodegradable, toxin-free, and designed for longevity
- Natural fibers like organic silk, which are skin-friendly and earth-kind
Myth 3: Sustainable = Beige Basics
The Reality
Sustainability has often been stereotyped as shapeless, colorless, and boring. But conscious design doesn’t mean compromise. At HERTH, we blend minimal elegance with rich color palettes, clean silhouettes, and elevated details — all made with organic silk sourced from certified-suppliers.
What to Look For
- Brands that fuse timeless aesthetics with ethical sourcing
- Collections that prove beauty and responsibility can co-exist
Sustainable never looked this refined. Made in certified-origin organic silk.
Myth 4: Made in [X] = Ethical
The Reality
Country of origin doesn't guarantee ethics. A “Made in Italy” or “Made in Europe” label might sound premium — but without standards and traceability, it tells you little. At HERTH, we offer full supply chain transparency, powered by blockchain. Every step — from silk fiber to final stitch — is traceable.
What to Look For
- Brands with verifiable sourcing standards
- Labels that share how and where each piece is made — not just where it’s labeled from
Myth 5: More Labels = More Transparency
The Reality
Transparency goes deeper than a label.
Certifications are important — they provide essential benchmarks for ethics and sustainability. But real transparency is more than a collection of logos. It’s about opening up the process, offering clarity on how something is made, and building a relationship based on trust. At HERTH, we share the full story behind each piece — from the material’s origin to its final creation — so you can make choices with confidence.
What to Look For
- Certifications plus traceable production
- Clear, honest communication — not just marketing claims
Crafted with care. Traced with integrity. Designed for your rhythm.
Final Thoughts — Conscious Fashion Is a Mindset
True sustainability goes beyond materials. It’s a mindset of intentionality, respect, and responsibility — toward people, planet, and design.
At HERTH, every piece is designed and crafted to move beautifully and consciously with you.
Explore More
Discover HERTH’s Organic Silk Collection
Learn more about our Transparency & Certifications
