The Beauty of Being Transparent

How Blockchain Shapes a New Kind of Luxury at HERTH

In an industry built on beauty, true elegance now lies in honesty. Consumers today don’t just buy clothes — they buy values, stories, and proof. Yet, according to the Fashion Transparency Index 2023, only 26% of global fashion brands disclose full supply-chain data. That number reveals how rare real transparency still is.

At HERTH, we believe that transparency is not a marketing claim — it’s the foundation of trust. Every garment we create carries meaning: for the women who wear it, the artisans who craft it, and the planet that sustains it.

The Building Blocks of Transparency: From Words to Proof

For us, transparency means turning promises into evidence. It begins with traceability — knowing exactly where our organic silk comes from, who spins it, and how it’s dyed. It continues with disclosure — sharing that information openly and verifiably.
And it thrives on accountability — allowing you to see what we see, not just what we choose to show.
Transparency isn’t about perfection; it’s about truth.
About showing the journey, as it really is — with its care, its craftsmanship, and its choices.

Blockchain and Digital Product Passports: Making Transparency Verifiable

The challenge with transparency has always been verification.
How can we prove that what we say is real? That’s where blockchain traceability becomes transformative.
Blockchain creates a secure digital record — a transparent timeline of every step, from the silk cocoon to the finished garment.
Once entered, data cannot be changed or hidden. It’s authenticity made tangible. Within the European Union, Digital Product Passports (DPPs) will soon become mandatory for all garments — ensuring every piece carries proof of origin and impact. HERTH is already there, using blockchain to make each garment’s story visible, permanent, and honest.

How We Do It at HERTH

Every HERTH piece comes with its own digital trace — a blockchain-based record that captures its entire journey.
By scanning your garment’s QR code, you can explore where the silk was born, how it was processed, dyed, and sewn, and which Italian artisans were part of its creation.

Our blockchain doesn’t exist to control — it exists to connect.
It links you to the people, materials, and values behind what you wear. It transforms transparency from a word into an experience: something you can see, touch, and trust.

The Future Is Transparent

Transparency isn’t a trend; it’s the new language of trust.
For HERTH, it’s also the most elegant form of sustainability — one rooted in integrity, craftsmanship, and accountability.
With blockchain, we’re shaping a future where fashion tells the truth — and beauty no longer needs to hide.

Explore HERTH’s collection — consciously crafted, transparently made.