A Letter to the HERTH Community

Dear HERTH Community,

When I created HERTH, I had one simple dream: to prove that true elegance and sustainability can live side by side. I wanted every woman to feel empowered, celebrated and comfortable in her own skin — and to do so with pieces that respect the planet.

From the very beginning, this vision has guided every decision: from working with Italian artisans and sourcing certified organic silk — a fibre I chose for its precious feel, effortless elegance and naturally low environmental impact — to designing collections that are timeless, versatile, sophisticated and built to last with effortless refinement.
Every garment starts with a question I ask myself: Would I wear it? How would I wear it? This is how each piece becomes authentic, effortless and truly part of your life.

Bringing HERTH to life is a long and demanding journey — a continual process of learning, refining and staying true to my values. Over time I’ve realised there is no true end point; each collection, each choice, each conversation with you shapes the path forward.
This journey, not a destination, is where HERTH’s heart lies.

Along the way, there were challenges — sourcing truly sustainable materials, building transparent supply chains, and growing a small idea into a meaningful brand. Yet it was the belief in what we were doing, and the incredible support of people like you, that inspires us to continue.

Today, HERTH is more than just a brand; it’s a community of people who believe that style can be intentional, and that sustainability can be beautiful. Your support and enthusiasm have transformed a small idea into a shared journey.

As we look to the future, I’m excited to keep growing with you — introducing new pieces, exploring new markets, and deepening our commitment to transparency, craftsmanship, and effortless elegance.

Thank you for walking this path with me.
With warmth and gratitude,

Antonietta 
Founder & Creative Director

Stay timeless, stay effortless, stay HERTH.