The Beauty of Being Transparent
How Blockchain shapes a new kind of luxury at HERTH
In an industry built on beauty, true elegance now lies in honesty. Modern consumers don’t just buy clothes — they invest in values, stories, and verifiable proof.
According to the Fashion Transparency Index 2023, only about 26% of global fashion brands disclose full supply-chain data — a reminder that real transparency is still rare.
Source: Fashion Transparency Index 2023
At HERTH, we believe transparency is not a marketing claim — it’s the foundation of trust. Every garment we create carries meaning: for the women who wear it, the artisans who craft it, and the values we stand for.
True transparency in fashion combines traceability, accountability, and open disclosure — so what you see is exactly how it was made.
The building blocks of transparency: from words to proof
For us, transparency means turning promises into evidence. It starts with traceability — knowing exactly where our organic silk comes from, who spins it, and how it’s dyed. Then comes disclosure — sharing that information openly and verifiably. Finally, it requires accountability — allowing you to see what we see, not just what we choose to show.
Transparency isn’t about perfection — it’s about truth: showing the journey as it really is, with its care, craftsmanship, and choices.
Blockchain and Digital Product Passports: making transparency verifiable
The challenge with transparency has always been verification.
How can we prove that what we say is real? That’s where blockchain traceability becomes transformative.
Blockchain creates a secure digital record — a transparent timeline of every step, from the silk cocoon to the finished garment. Once entered, data cannot be changed or hidden. It’s authenticity made tangible.
Within the European Union, Digital Product Passports (DPPs) will soon become mandatory for all garments — ensuring every piece carries verifiable proof of origin and impact. HERTH is already there, using blockchain to make each garment’s story visible, permanent, and honest.
How we do it at HERTH
Every HERTH piece comes with its own digital trace — a blockchain-based record that captures its entire journey.
By scanning your garment’s QR code, you can explore:
- where the silk was born
- how it was processed and dyed
- who the artisans were
- and the environmental and ethical choices along the way
Our blockchain doesn’t exist to control — it exists to connect.
It links you to the people, materials, and values behind what you wear.
It turns transparency from a word into an experience: something you can see, touch, and trust.
The future is transparent
Transparency isn’t a trend; it’s the new language of trust.
For HERTH, it’s also one of the most elegant forms of sustainability — rooted in integrity, craftsmanship, and accountability.
With blockchain, we’re shaping a future where fashion tells the truth — and beauty no longer needs to hide.
Transparency transforms fashion from a statement into a verifiable experience — with evidence at every stage.
FAQ: Blockchain and transparency in fashion
What does blockchain mean in fashion?
In fashion, blockchain is used to create a secure digital record of a garment’s journey — from raw material to finished product. It helps make sourcing and production steps verifiable, not just claimed.
How does blockchain improve traceability?
Blockchain traceability makes supply chain information harder to alter or hide once recorded. This creates a more trustworthy timeline of where materials come from and how a piece was made.
Why does transparency matter in sustainable luxury?
Because sustainability is built on trust. In luxury, transparency adds value by showing craftsmanship, responsible sourcing, and real accountability — not just aesthetics.
Explore more
- Learn about certified organic silk and why it matters
- Discover our Transparency & Certifications
story Stay connected, stay curious, stay HERTH.
