HERTH
A way of being.
Not just a way of dressing.
HERTH is a Made in Italy womenswear and lingerie brand crafted entirely in organic silk sourced from GOTS-certified suppliers in Como.
Fluid silhouettes, exclusive shades, a traceable supply chain — and an idea of style that begins long before getting dressed.
THE NAME
Her meets Earth. Where the feminine — in all its forms — meets the planet that sustains it. HERTH is born at that intersection: a brand that honors both.
THE FOUNDER
Built from a personal vision
HERTH was founded by Antonietta — a woman who has spent her career in fashion, trained at Istituto Marangoni in Milan, and worked across European luxury accessories brands. When she decided to build something of her own, she had one clear conviction: she would only create what she would actually wear.
That conviction shaped everything. The choice of organic silk — a material that demands precision, retains its fluidity without elastane, and moves with the body on its own terms.
The silhouettes that caress rather than cling, because elegance lives in the way fabric falls, not in how much it reveals.
The palette developed outside the standard colour books — shades born from the silk itself, refined enough to feel like they were always there.
"The body should be caressed, not contained. That caress is where elegance begins."
— Antonietta, Founder
HERTH started with a triangle bra — the simplest form of lingerie, reimagined without lace, without excess, designed to be seen. From there, a wardrobe of essentials built around the same idea: sophistication in its purest form, worn with attitude.
The aesthetic
Sophisticated in its simplicity
HERTH doesn't follow seasons. It builds wardrobes. Fluid trousers worn with tailored blazers and sneakers. A silk bralette layered under a structured coat. Pieces that move between moments without asking for permission — because real style isn't occasion-specific.
The palette is part of the design. Each shade is developed exclusively for HERTH — not chosen from a standard supplier folder, but created through the silk itself. Colours that feel inevitable: the kind that seem to have always existed.
"When I design a new piece, I ask myself: would I wear it — and how? Every HERTH garment begins with that question."
— Antonietta, Founder
The result is a wardrobe built on restraint. Not minimalism for its own sake — but the precision of knowing exactly what to keep and what to leave out. Quiet, considered, and unmistakably HERTH.
The foundation
Every choice made with intention
Every HERTH garment is crafted in Italy by skilled Italian artisans, using organic silk sourced from GOTS-certified suppliers in Como — produced within certified supply chains, dyed with low-impact processes, and traceable from fibre to finish through blockchain traceability.
This is not the story we lead with. It's the foundation beneath it — the reason HERTH can be worn with the kind of quiet confidence that doesn't need explaining.
Wear what you are.
MADE IN ITALY
Crafted in Italy by skilled Italian artisans.
TRACEABLE SUPPLY CHAIN